“Can I help you?”, the standard question on worldwide exhibition stands.
This will get rid of your potential customer faster than they can say, ‘I’m just looking’. Bored staff manning the tired stand. Brochures laid out in regimented patterns. ‘Repel all borders’ lines of folded-armed sales staff having ‘a bit of a giggle.’ Your people talking on mobile phones. If you’ve seen any of these on your stand, you’ve wasted your money.

Managing your stand at an exhibition or trade show requires skill, understanding and showmanship in order to attract the biggest audience. SpokenWord will show you how to attract potential customers with the right body language and actively engage them with the right questions. The workshops provide you with all the skills to bring in customers, get names and addresses and, where possible, even gain orders.

Call +44 (0)20 3393 5207 to capitalise on your exhibition investment and for your copy of the latest Exhibition White Paper.